Question

Topic: Taglines/Names

Needing Slogan For Vinyl Decal Business

Posted by aarica08 on 12/26/2015 at 2:11 PM ET 125 Points
We are needing a slogan for our vinyl decal business. Our business name is Alpha 1 Vinyl Works. Our business is geared toward the motorsport world and doing race car wraps and motorcycle decals. We also do business store fronts, banners, individual decals, logo design, and branding materials.
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RESPONSES

  • Posted by mgoodman on 12/26/2015 at 3:39 PM Accepted
    A few questions:

    Why do you need a slogan? What do you want it to communicate? What's the core benefit you offer customers? Why do people want vinyl decals and wraps? How does this make their lives better? Where is your target audience?
  • Posted by jstiles on 12/30/2015 at 7:33 PM Accepted
    I have clients on the SORE and SNORE circuit so have a pretty good idea of your target audience. Am I correct in assuming you will be targeting 3 types, sponsors, race teams, and enthusiasts?

    What sets you apart from the other sign shops and wrap/decal vendors?
    This will be the heart of your slogan and marketing efforts, and it better be a good story since there are a ton of established competitors in this space.



  • Posted by Shelley Ryan on 2/22/2016 at 4:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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