Question
Topic: Branding
Modern Trade Activation For Energy Drinks
Related Discussions
- Event Brand Design
- Horizontal Or Vertical Marketing?
- Need Title For A Product Launch Event
- Branding Using My Name - Play On Name
- Product Brands & Company Owners
- Need A Name For My All Natural Goat Milk Soap Busi
- Brand Character Social Media Presence
- Resian Jewellery Name Needed
- I Need Help With A Slogan For A Howlsale Company
- How To Handle "sub-logos" For Programs
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Branding)
- mgoodman 51,061 points
- Jay Hamilton-Roth 41,527 points
- Gary Bloomer 19,186 points
- Mike Steffes 7,353 points
- wnelson 6,940 points
- SteveByrneMarketing 6,741 points
- Peter (henna gaijin) 6,624 points
- Blaine Wilkerson 5,949 points
- cookmarketing@gmail. 5,171 points
- saul.dobney 4,438 points
- darcy.moen 4,308 points
- Mushfique Manzoor 3,978 points
- Gail@PUBLISIDE 3,635 points
- telemoxie 3,227 points
- ReadCopy 3,093 points
- Chris Blackman 2,605 points
- Levon 2,191 points
- SRyan ;] 2,159 points
- Deremiah *CPE 2,051 points
An energy drink that is already available in the South Asian Market will be relaunched with additional flavors. In the local market, the Modern Trade is the channel which connects with the Target Group the most, and it generates the highest volumes. Hence, i am looking at a strategy to activate the brand in Modern Trade and get the buzz going.
Obviously, we will be conducting Sampling Sessions to induce product Trial. In addition to this (Or as complementary to this), I want to do something out of the ordinary, that will bring the brand to life, and get the conversation going.
Brand's target is 15-28 youth, outgoing, SEC A&B upper.
Cheers