Question

Topic: Taglines/Names

Name For A Health Coaching Business

Posted by ruedestiny7 on 3/29/2016 at 6:05 AM ET 250 Points
Hi my name is Rumbidzai, I desire to start a health consultancy business but am struggling to find a name for it.

My clients are specifically targeted for those who are targeting to resolve abdominal issues such as thick waists, post pregnancy belly fat and other issues related to keeping a healthy waist. I work with age groups from 16-60, both sexes.

I work with clients both online and in person, looking for a name that is professional, simple and easy to remember. Something not to long but short enough to potray health and wellness.

The name should also be one that people can connect easily with our services of consultancy. I plan to branch out into other avenues such as food, the name should be able to cater for this too.

Thank you
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RESPONSES

  • Posted by Mike Steffes on 3/29/2016 at 8:05 AM Accepted
    BMI Health Consultants

    BMI Food Products
  • Posted by Jay Hamilton-Roth on 3/29/2016 at 8:28 AM Accepted
    Waist Not
    The Little Belly
  • Posted by mgoodman on 3/29/2016 at 3:13 PM Accepted
    Let's start by narrowing the target audience. There are about 5 billion people -- men and women -- between the ages of 16 and 60. You can't afford to reach them all.

    Better if you can find a narrow slice of that population and market to 100% of them. Once you have landed on a marketing mix that works for the initial target audience you can expand to a larger audience. If your marketing program doesn't succeed with the low-hanging fruit, there's no sense spending your money (and time) going after the more difficult segments.

    A highly targeted name (and positioning) will be much more effective for you than one trying to be all things for all people.
  • Posted by DougM on 3/29/2016 at 3:41 PM Accepted
    Healthy Reductions
  • Posted by Shelley Ryan on 7/1/2016 at 12:26 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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