Question
Topic: Branding
Need Name For Risk Education Series
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Needing a name that will not confuse the two separate events (can't be called the Risk Education Series).
Need a name that will connect to our Family clients (persona - busy life, working, kids, doing well but have no time to shop around just want the right advice) and our Business Owner clients (again busy with life, 35-55 in age - growing business, doing well, have the toys, possibly a cabin, kids in university, or at home - no time to think, travel, just want the right advice and peace of mind that they are covered and there will be no big surprises.).
We offer seminars to help families hire contractors, deal with decaying infrastructure in the city, aging parents, teen drivers, and for Business Owners, look at how to help their company grow- HR issues (hiring millennials,labour laws, operational and business risks, understanding your insurance, IT issues (cyber, fraud,security), etc. Can be very diverse.
At the end of the day - our mission is to Make Companies better, Family lives safer and Business Owners lives simpler. We will attain that through bring purposeful in everything we do, by providing customized service to our clients, being educational in our approach to clients and providing solutions beyond insurance to our client. Our Key beliefs are: Put the client in the middle of everything we do,Team First, Get Better Every day and to Seek to Understand what's expected.
Any thoughts on a good name for a series of educational seminars for the Family client and the business owner client.
Thanks - can't wait to hear the feedback.