Know-How Exchange : Taglines/Names

What is the name of the company? Who are the people in your target audience? Where?

The tagline, along with the name, should communicate the unique positioning benefit to your primary target audience, and give them some confidence that they can trust you.

Why do these people need banking services? How will you improve their lives?

name of the bank: Payments Bank(PB).

1.everyone has equal access
to financial services, no matter who they are, what they earn
and where they live.

2.Beneficiaries will be able to access DBT payments like
wages, Pensions and scholarships, they will be
able to pay utility bills, send or receive remittances instantly
and economically from the same PB account that would
also allow them to access loans and insurance from leading
banks and insurance companies. It will ensure that wherever
they are, they can make the most of financial opportunities
available to them.


3.PB will take banking to every doorstep. Coupled with an array of digital
channels, this personal connect will make PB the world’s
most accessible bank.

thanks for your response.
could you please provide more taglines.

How many taglines do you need? Why?

Before we provide more taglines, can you comment on what you like and what you don't like about the ones already submitted? That will help us zero in on what you really want.

How are you evaluating our suggestions? What are the criteria that will lead to selection of a winner?

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs