Question

Topic: Taglines/Names

Creative & Catchy Newsletter Title

Posted by jevans on 9/29/2016 at 2:52 PM ET 25 Points
Greetings All,

I would love some help from other Marketing Experts. I am starting a Newsletter for my company but have not found the creative name I am looking for to capture my large audience.

I work for a Traffic Control Company. Our field employees work along side of Contractors, Utility Companies, special events and emergencies performing flagging and lane closures.


Company Name: B.A.T.S (Bay Area Traffic Solutions).
Company Logo: Bat over a Cone

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RESPONSES

  • Posted by mgoodman on 9/29/2016 at 4:13 PM Moderator
    Who is the target audience for this newsletter? Is it just for internal audience, or external too? It may not be a great idea to get too "creative." Something like "BATS News" might be sufficient.

    Part of the problem (from a marketing perspective) is that there doesn't seem to be a marketing objective. How will you evaluate alternative newsletter names and pick a winner? What are the criteria? Are you really expecting a "creative name" to "capture [your] large audience?" You might want to let the quality of the content "capture" your audience, since that's how most newsletters are judged by their audiences.
  • Posted by Gary Bloomer on 9/29/2016 at 7:58 PM Member
    What makes you think this name needs to be "catchy"?
  • Posted by jevans on 9/29/2016 at 8:02 PM Author
    Thanks for the above responses. My CEO requests are to be catchy enough to have our field employees open it. It will be a digital flipbook and we want to make sure we are keeping them engaged and the first thing is the title. I know once they open it we will keep them engaged. This is just something new and our guys work in the field and some times never open things via email.
  • Posted by Jay Hamilton-Roth on 9/29/2016 at 8:15 PM Accepted
    The Belfry
    The Better Way
  • Posted by mgoodman on 9/30/2016 at 3:11 PM Accepted
    I really like Jay's suggestion: The Belfry

    Another possibility: The BATS Cave
  • Posted by Gary Bloomer on 9/30/2016 at 7:22 PM Accepted
    Your CEO is mistaken. This statement: "I know once they open it we will keep them engaged." contradicts this one: "This is just something new and our guys work in the field and some times never open things via email."

    You know this how?
  • Posted by Shelley Ryan on 11/15/2016 at 12:44 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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