Question

Topic: Taglines/Names

Suggest Tagline/oneliners For Insurance Broking Co

Posted by shaannawaz96 on 12/20/2016 at 6:57 AM ET 25 Points
It may not be only a tagline.It’s a message crafted for external as well as internal audience
that what we stand for. Positioning statement should be:
1.Compelling/ Attractive
2.Differentiating
3.Believable/ Credible
4.Deliverable
5.Sustainable
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by shaannawaz96 on 12/20/2016 at 6:58 AM Author
    kindly suggest
  • Posted by Jay Hamilton-Roth on 12/20/2016 at 9:19 AM Member
    What details can you share about the company? How would they answer these 5 points?
  • Posted by Gary Bloomer on 12/20/2016 at 7:55 PM Member
    Items 1 through 5 are not a positioning statement: they're a list of traits.
  • Posted by mgoodman on 12/20/2016 at 8:33 PM Moderator
    Can you tell us a bit more about the audiences? Who are they? Where? What do you want to communicate to them? What is the name of the company?

    Separately, why do you feel a need for a tagline? What do you expect it to do for your business? (There is no rule that every business must have a tagline.)
  • Posted by Shelley Ryan on 1/5/2017 at 11:57 AM Moderator
    Hi Everyone,

    I am closing this question (and refunding the Asker's points) since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)