Question

Topic: Taglines/Names

Need A Campaign Name For Quality Campaign

Posted by vasudev_kamath on 1/3/2017 at 5:27 AM ET 250 Points
Hi,

Could you suggest a name, tagline, Logo for a Optic Fiber quality improvement campaign.

The campaign is about improving quality of FEED via fiber optic to our customers for better speed, voice & data quality.

If we were to name the campaign as FEED.

and tagline as

Giving our customers the FEED to LEAD.

What could we use as logo and extension for abbreviation F.E.E.D.

Thank you for your suggestions.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/3/2017 at 9:19 AM Accepted
    Are you trying to convince people to switch to fiber optic cable or are you positioning your cable as better than the competition?
    Who specifically is your customer? Where? Will they understand what FEED means?
  • Posted by Mike Steffes on 1/3/2017 at 10:25 AM Accepted
    FEED might not be enough to get your customers excited. SPEED seems to fit into your wordplay and could enhance the customer connection.

    New Optic Fiber Quality
    "Get the FEED SPEED to Lead"
  • Posted by vasudev_kamath on 1/5/2017 at 4:44 AM Author
    Hi Jay,

    To answer you query.

    Are you trying to convince people to switch to fiber optic cable - No

    Are you positioning your cable as better than the competition? Yes by driving a campaign internally with the employees to improve network quality for better up-time for customers

    Who specifically is your customer? Our customers for this campaign is Internal employees. However the impact of quality of the Fiber Optic cable will be felt by our External Corporate customers to whom we provide our services.

    Where? Our internal employees as well as our corporate customers are based globally.

    Will they understand what FEED means? yes our employees will understand the meaning of feed.

    Fast Electronic Entertainment Distribution via Front End Engineering Design (optic Fiber)

    Here is a video for reference
    https://www.youtube.com/watch?v=H9R4tznCNB0

    Look forward to your guidance & response.
  • Posted by Shelley Ryan on 1/18/2017 at 4:36 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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