Question

Topic: Taglines/Names

Tagline For A Modest Fashion Brand

Posted by radzmailme on 1/15/2017 at 1:29 PM ET 125 Points
Just starting out a luxury ready to wear modest fashion based brand. In need of a tag line. The designs are elegant, timeless, feminine, beautiful, stylish, street style etc.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/15/2017 at 10:58 PM Accepted
    Who specifically is likely to purchase from you? What age? What income level? Located where?
    What sets you apart from your competition?
    What's the name of your brand?
    Is "luxury" the price level of the brand? Does "modest" meaning that the body is well-covered?
  • Posted by mgoodman on 1/16/2017 at 3:17 PM Accepted
    What is the brand name? What do you want the tagline to communicate? Why do you feel you need a tagline?
  • Posted by radzmailme on 1/16/2017 at 3:27 PM Author
    Hi,

    Target: upper class middle eastern clients, women between the ages of 16 to 45,modest means well covered up, yes price level is in relation with luxury clothing.

    communicate: We provide unique elegant designs. stylish. exclusive. identity. bold.
    A woman's fashion sense is all about her identity, her personality her emotions. We need to relate to those ideas.
    Also our brand believes that no woman is defined by her size. Everyone is beautiful. Imperfections are perfect. They are merely imperfections to others.
  • Posted by lmoussa on 1/16/2017 at 10:28 PM Accepted
    that's a big age group 16-45, maybe that needs to be broken down in two groups. I don't think a 16 year old would want to wear the same as a 40 year old.
  • Posted by radzmailme on 1/17/2017 at 1:02 AM Author
    hi,
    let's keep it 25 to 45...please give me suggestions for tagline soon.

    Thank you
  • Posted by radzmailme on 1/17/2017 at 1:33 AM Author
    hi,
    let's keep it 25 to 45...please give me suggestions for tagline soon.

    Thank you
  • Posted by Shelley Ryan on 1/31/2017 at 5:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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