Question

Topic: Taglines/Names

A Travel Agency That Provides Personalized Tour

Posted by marfellodge on 3/3/2017 at 2:04 AM ET 25 Points
Hello, We need a tagline for our new travel agency to promote a personalized experience, meet new friends and a new family in our place. Our agency is Chanpan Tours and Services
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/3/2017 at 8:14 AM Accepted
    What is the specialty of your travel agency?
  • Posted by mgoodman on 3/3/2017 at 12:30 PM Accepted
    Who and where is your primary target audience? How do they select a travel agent? What's important to them?
  • Posted by SteveByrneMarketing on 3/6/2017 at 4:51 PM Accepted
    The best taglines connect with perceptions already held in the target audience's collective minds.

    Think of 'travel agency' as a label of a known segment. Then think of travel agency plus 'personalized experience' as a label of a more targeted known niche (still with with 100s or 1000s of competitors based on geography, destinations etc.). In which case, "personalized experience' isn't enough differentiation from so many competitors in the same niche.

    The task is to identify a marketing position or differentiation (within this niche) where your firm is most competitive and will also 'ring true' for the target audience. Then base your tagline directly on this marketing positioning.

    Taking this extra time and study will pay dividends in the long run.

    (My contact info is in my profile if you would like further clarification)



  • Posted by Shelley Ryan on 3/17/2017 at 5:39 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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