Question

Topic: Branding

Online Startup Name On Healthy Delicious Snacks?

Posted by Anonymous on 3/10/2017 at 4:11 AM ET 250 Points
I want to name my online startup in India which will sell the healthy delicious snack items (fruits/ Salads/ flavoured yogurt/ strawberry with cream etc.)
Also, tagline along with the name would be prefereable
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RESPONSES

  • Posted by saul.dobney on 3/10/2017 at 6:25 AM Accepted
    Why is anyone going to buy this online? There are fresh food delivery services but these are regular and subscription like where you buy a month or year's worth of deliveries, or there are meal deliveries. Otherwise, a snack is an impulsive convenience product, and not something normally bought online.

    DailyHealth
    Fresh2U
    eGrocer
  • Posted by mgoodman on 3/10/2017 at 11:23 AM Accepted
    Do you have any research to indicate customers will respond to an offering like yours? If so, we need to find out what they like about the concept and what concerns they would have. We can use that information to craft a name that will work for you.
  • Posted by Gary Bloomer on 3/11/2017 at 11:31 AM Accepted
    Who is your ideal buyer? Please do NOT say "everyone".
  • Posted by cookmarketing@gmail. on 3/13/2017 at 4:28 PM Accepted
    I've used this example on this platform previously: The name means nothing. The consumer/user will make it a Brand.

    Examples from yogurt:
    Chobani - is Turkey for Shepherd
    Yopliat is a combination of two French firms Yola & Coplait
    Voskos is Greek for Shepherd

    Though Google is well known <> now. It is a misspelling of "googol" (1 followed by 100 zeros)

    If your product can find that first niche buyer and your product fulfills their perception...they will 'Brand' you regardless of the name chosen.
  • Posted by Shelley Ryan on 3/29/2017 at 6:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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