Taglines/Names - Help naming a children's b-day party service pkgs from TPB: MarketingProfs Question 46062

Topic: Taglines/Names

Help Naming A Children's B-day Party Service Pkgs

Posted by TPB on 4/2/2017 at 10:10 PM ET 125 Points

So, my business to be's name is... [business references removed by moderator, at the Asker's request]

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by Jay Hamilton-Roth on 4/3/2017 at 8:24 AM Accepted

Tremendous Bliss
Delicious Bliss
Fancy Bliss
Posted by mgoodman on 4/3/2017 at 12:55 PM Accepted

When you pick package names that sound like a hierarchy (e.g., silver, gold and platinum, etc.), you focus people on price. Wouldn't you be better off with rank-neutral designations, so you can get people thinking about the benefit they need?

I think Jay's suggested approach is the right one.
Posted by TPB on 4/4/2017 at 4:37 PM Author

Oh yes, I agree it's about selling the experience...so I'll look into words that describe the benefits of each, not the price. Thank you So Much! :)
Posted by TPB on 4/4/2017 at 5:26 PM Author

Jay thank you for your suggested party package names. I like fancy bliss! It may help to know basically what would be in each package. How about: Pure Bliss = (hosted party, tutu & cape dress up), Fancy Bliss = (hosted party, dress up gowns, capes & tea table placesettings, tea & cookies), _________ Bliss = (Hosted party with whimsical/posh dress up ballgowns, capelettes, vintage beads & baubles, dreamy tea table & placesettings, mini tea luncheon with cupcakes & a gold cheval mirror. The idea still needs polishing!
Posted by TPB on 4/6/2017 at 10:00 PM Author

Still don't have the package names decided, but will continue to research...