Question

Topic: Branding

Name Needed For Athletic Training Company

Posted by roreid12 on 4/4/2017 at 11:39 AM ET 125 Points
I am having trouble coming up with a catchy name for my athletic training company. My name is Reinaldo Reid but I got by Coach Ro. I currently train young developing kids in basketball, baseball, and football. I also do a little fitness training.
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RESPONSES

  • Posted by mgoodman on 4/4/2017 at 3:33 PM Accepted
    "Catchy" is a trap for people who haven't thought about their positioning and the message they want to deliver to their primary target audience. The purpose of "catchy" is to amuse or entertain folks with clever words so they won't think too hard about the [undefined] benefit they will realize if they buy whatever the advertiser is selling.

    I'd suggest thinking about the target audience (Who and where are they?) and the benefit they can expect when they hire you. Share those details with us and we'll come up with a great name for your athletic training business.
  • Posted by Gary Bloomer on 4/4/2017 at 7:09 PM Accepted
    Bang on advice from Michael. I couldn't have put it better. Please, steer clear of "catchy". It might seem like a great idea, but ultimately, it won't pull its weight. Seek instead to appeal to the kind of client you'd like to attract. That person has seen catchy done to death. They're much more likely to respond to something specific. So, tell us more.
  • Posted by Shelley Ryan on 4/19/2017 at 6:42 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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