Know-How Exchange : Taglines/Names

A few questions:

1. Why do you want a tagline/slogan?

2. What do you want it to communicate?

3. What is the name of the company for which you work? Do they have a tagline?

4. Who is your primary target audience?

5. Why should a buyer/seller/lessor/lessee select you instead of another real estate agent? What unique and important benefit will you deliver for them?

I FEEL LIKE A TAGLINE TELLS YOUR POTENTIAL CLIENTS HOW I WILL WORK FOR THEM, WHAT I WILL DO. A TAGLINE JUST SEEMS LIKE THE THING TO DO... I WORK FOR KELLER WILLIAMS AND I NEED SOMETHING TO SET MYSELF APART FROM THE 650 AGENTS IN MY OFFICE AND THE THOUSANDS MORE IN THE DALLAS FORT WORTH AREA.
I AM A NEW AGENT LESS THAN A YEAR SO AS FAR AS TARGET AUDIENCE "I'M NOT PICKY AT THIS POINT IN MY CAREER" MY FIRST 2 CLIENTS WERE FIRST TIME HOMEBUYERS AND IT WAS VERY SATISFYING TO BE THE ONE THEY TRUSTED BECAUSE PEOPLE THAT HAVE BEEN THRU THE HOMEBUYING PROCESS SOMETIMES ACT LIKE THEY NO MORE THAN THE AGENT THEY HIRED.
I LOVE MY JOB, LOVE ANYTHING TO DO WITH HOMES AND IN RETURN I WANT TO MAKE SURE THEY LOVE THE HOME THEY PURCHASE. EXAMPLE MY FIRST CLIENTS, THEY WERE FIRST TIME BUYERS AND THE FIRST HOME I SHOWED THEM THEY IMMEDIATELY WANTED TO PUT AN OFFER IN. MY RESPONSE WAS ARE YOU SURE YOU DONT WANT TO SEE WHAT ELSE IF OUT THERE, ITS A BIG PURCHASE. I WANT THEM TO KNOW THERE OPTIONS AND MAKE SURE ITS A RIGHT FIT. EVEN IF IT MEANS SHOWING MORE HOMES AND NOT MAKING THE SALE RIGHT THEN.

markhat1968 -

Thank you for the response and suggestions. I love your suggestions. I mean if it backfired on you and made you feel the need to buy a house from me then the opportunities are endless. I only hope it makes people feel the same way. Let me know when your ready... LOL

Good luck Jennifer