Know-How Exchange : Branding

When I needed some answers about my ancient Infiniti, I found www.nicoclub.com for "Nissan / Infiniti Car Owners."

I posted a question and was swarmed with help from their forum members. For a while, I stayed involved (I had a lot of car trouble and questions) and I was amazed at the strength of commitment within the community. Some of the regular participants even raised money for one of the members who couldn't afford a major repair on his Q45. Club or cult?

Forums, including THIS one, can be habit forming.

I know the nicoclub members have bumper stickers to show their affinity with that brand. Will you ever see us rushing to purchase MarketingProfs hats and shirts? Probably not. But I do have a nice coffee mug! ;]

Seems like it will be a lot easier for you with the hockey crowd.

- Shelley

When I have looked at cult status in the past, one thing I did work out if that you cannot predict or manufacture a "Cult".

A good example of this is "Rocky Horror Picture Show", written as a simple homage to Horror Films (early 1970's), it played in a small London theatre initially because no-one knew what they had, the film made in 1975 was an instant FLOP ... but look what it became, in the 1980's it suddenly became a Cult. And no-one set out to create that or thought it would be one.

Good Luck, if you find the secret bottle it :-)