Question

Topic: Branding

Blue Fern Talc

Posted by albert.mangion on 5/10/2017 at 11:16 AM ET 250 Points
We have been producing branded talcum powders and FMCG's for over 40 years and actively exported these both in Europe as well as north Africa. We are currently developing our own brand to service mainly the North African market and any market in the Mediterranean which could show interest in our product. We know that over the years there were a number of products with the name of Blue Fern however we are looking to have some sort of tag line which could make the product stand out on the shelf. We have all the technical expertise on the product but need to have some suggestions which we could give our due consideration
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RESPONSES

  • Posted by saratogahiker on 5/10/2017 at 12:33 PM Accepted
    What does FMCG stand for?

    What differentiates your products over your competition's? How would someone benefit buying your products versus someone else's products?
  • Posted by mgoodman on 5/10/2017 at 12:37 PM Moderator
    From Wikipedia:

    Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods and many other consumables.
  • Posted by Jay Hamilton-Roth on 5/10/2017 at 8:07 PM Accepted
    The tagline won't make the product stand out on the shelf, but the packaging will. If your product looks like every other talcum powder on the shelf then differentiate yourself with packaging (colors, size, shape, etc.).
  • Posted by cookmarketing@gmail. on 5/10/2017 at 10:42 PM Accepted
    Jay is on the right path to purchase...assuming the talc category is somewhat a commodity: what packaging will be iconic for the buyer to see it as different or satisfies their needs better than competition.

    A different container shape?
    Visual?
    Words/fonts?
    Combination of graphics and words?

    What will make your product (seem) better than competition. Getting their attention or WOW factor is the first step
  • Posted by mgoodman on 5/11/2017 at 4:29 PM Accepted
    Taglines don't make products stand out. Functional differences and unique benefits do that. Taglines are a great way to communicate functional differences, unique benefits, and specific target audiences.

    If you don't offer any distinctive and compelling benefits to your target audience then you are probably a commodity. You don't need a tagline. You need a workable business strategy.
  • Posted by Shelley Ryan on 6/5/2017 at 5:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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