Question

Topic: Taglines/Names

Tagline For Deep Learning / Ai Startup

Posted by eamonnedwardo on 6/2/2017 at 10:45 AM ET 250 Points
Hi all,
Can anyone offer some suggestions
Something perhaps around uncovering insights / discovering what was previously unknown / (unknown unknowns as a previous US secretary of state might have said ;-) / data mastery / data intelligence /

Many thanks
/Eamonn
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 6/2/2017 at 11:15 AM Accepted
    A few important questions:

    1. What is the name of the company? (The tagline needs to "fit" with the name.)

    2. Who is the primary target audience? Where? What is important to them?

    3. What unique and compelling benefit can your target audience expect when they deal with you? (It's not so much what you DO as what's in it for your target audience. How are they going to be better off?)
  • Posted by Jay Hamilton-Roth on 6/2/2017 at 1:18 PM Accepted
    Insights aren't as important as actionable opportunities. How has what you've been able to do for clients been able to save them money or open up new markets? Who specifically is likely to benefit from what YOU offer them?
  • Posted by Gary Bloomer on 6/5/2017 at 5:56 PM Accepted
    Who is this tagline for? You or potential clients?

    If it's the former, you don't need it.

    If it's the latter, what's more important to a prospect: a tag line or your sales record?
  • Posted by eamonnedwardo on 6/6/2017 at 5:09 PM Author
    Many thanks for all your suggestions - you've given me lots to think about. What as great community you have here - I'll be back to visit again soon.

    Best
    /Eamonn
  • Posted by Shelley Ryan on 6/19/2017 at 5:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)