Question

Topic: Taglines/Names

A Tagline That Works With Name And Business

Posted by heididurst on 250 Points
Searching for a tagline to use on advertising that incorporates the name of the company as well as it's purpose
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RESPONSES

  • Posted by heididurst on Author
    Thank you!
  • Posted by mgoodman on Accepted
    Perhaps you can provide some additional input for us:

    1. What is the name of the company? (Is this for LHI?)

    2. Why do you want a tagline? What purpose will it serve? What should it communicate? (Many businesses and organizations don't need or have a tagline.)

    3. Who is your primary target audience? Where? What unique and compelling benefit can they expect if they become customers/clients? What's in it for them to consider you? What/who is the competition?

    4. If we come up with several tagline suggestions, how will you decide on a "winner?" What criteria are most important in picking a tagline? (And how will you know after-the-fact if the tagline is accomplishing its intended purpose?)
  • Posted by Gary Bloomer on Member
    Could you be less vague?

    And the name of the company is?

    Its purpose is to?
  • Posted by Mike Steffes on Accepted
    Your eventual tagline probably won't actually incorporate the name of the company. That would be redundant and repetitive.
    By the way... What is the name of the company? And what does it do?
  • Posted by heididurst on Author
    Lighthorse Psychiatry, LLC we provide outpatient mental health services for children adolescents and adults
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by inocencio.marivic on Member
    Tagline for lpg gas

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