Question

Topic: Taglines/Names

4 Accessories Co, Tagline,all Hand Made Scarves

Posted by naazdesign on 6/21/2017 at 2:41 PM ET 250 Points
My scarves are hand embellished, want to help and empower women and preserve the centuries old crafts, as hand embroidery , hand loom and hand embellishment in my country. But the product will be sold in the US and Canada. I want the tagline catchy , modern for the US market , and express my devotion for promoting hand craft and helping women. You guys are know about the market.I need the answer really fast, I am in the process of registering the name, and the tag line is extremely important. Your help will be highly appreciated ! Thank you, Nazia
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2017 at 3:31 PM Member
    What's the name of your company?
  • Posted by mgoodman on 6/21/2017 at 3:35 PM Accepted
    I suspect your primary target audience will be looking for unique handcrafted scarves, not so much helping women. Therefore I would suggest focusing on the "centuries old craft" and the heirloom nature of the scarves and the craft. Where is the country of origin? Can we use some reference to the specific culture?
  • Posted by naazdesign on 6/23/2017 at 1:12 PM Author
    Ok , I'll focus on the hand made crafts instead of helping women. I am making the scarves in Pakistan. The fabric is woven on hand looms and then embroidered by hand . These are unique, ancient techniques of embroideries from different regions of Pakistan. I am still struggling to write a catchy Tagline ...
  • Posted by mgoodman on 6/23/2017 at 8:27 PM Moderator
    Forget "catchy." You want a tagline that works with the name to communicate one-of-a-kind handmade traditional Pakistani crafts.

    What is the name of the company?

    "Catchy" is a trap that takes the target audience's mind off the real reason they should care. "Meaningful" and "relevant" are better goals for your tagline.
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