Question

Topic: Branding

A Project Firm

Posted by iphie1985 on 7/4/2017 at 6:16 AM ET 125 Points
Am looking at starting a construction/Project firm that will include real estate development constructions, hostel accommodation constructions, road construction and development but am looking for a suitable company name that will cover for the listed above. these projects will be open to the globe. So am looking for a name that will encompass all the services and also be the world best in this field. A name that will sell itself to the public.
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RESPONSES

  • Posted by mgoodman on 7/4/2017 at 9:41 AM Accepted
    A name, no matter how good or appropriate, will not "sell itself to the public."

    You need to first focus on who your target audience is. "The Globe" is hardly a target audience. You need to be more specific and realistic.

    Once you have narrowed the target audience, zero in on how that audience behaves, what they value, how they make decisions, etc. Then identify on the compelling and unique benefit they will realize when they hire you.

    Communicate the benefit to your target audience in all your marketing materials and in the name. That's what will "sell to the public."
  • Posted by iphie1985 on 7/4/2017 at 10:22 AM Author
    Thank you mgoodman for your response, i appreciate and i understand what you mean. But when i say name that can sell itself, i didn't mean that the name will sell the company but a name that will befit a project firm that will not just be limited to individuals or the country wherein it is but a company that can also source for projects within and outside the country where it is. Don't know if you understand me. Am looking for a name that has or is synonymous with construction like i was considering fort projects. We understand what a fort is. So all i need is just a name that will also mean what the firm is all about.
  • Posted by Gary Bloomer on 7/4/2017 at 11:03 AM Accepted
    Do you have the infrastructure of equipment; personnel; government support and access; international travel and transportation logistics; site security; and materials procurement, supply, and delivery to support your claim or goal of doing business globally? Can you assure potential clients of the 100% success of their project in your hands?
  • Posted by Shelley Ryan on 7/24/2017 at 4:42 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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