Question
Topic: SEO/SEM
Use Subfolder Or Create New, Descriptive Url?
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When we launched a new website, for compliance reasons we created a portal page through which you can reach each of the three services. Two of the three have separate URLs.
But Achieve100, the service we promote, is treated as a subfolder: smithjones.com/achieve100. Is this the best route? I think my two options are A) do what we did, and B) create a new descriptive URL, e.g., smithjonesfinancialplanning.com.
I’m posing this question because a colleague suggested that we are muting our SEO opportunities with smithjones.com/achieve100, as it does not contain common keyword terms for this client and industry. Achieve100 is a name the client loves, but it's not a name indicative of the industry and/or what the service offers.
It seems to me that if we do a good job with site content, we shouldn't have to worry about the URL.