Question

Topic: Taglines/Names

Looking For A Better More Catchy Hip Jewelry Busin

Posted by designsbybandg on 11/6/2017 at 12:45 AM ET 125 Points
Hello, I am looking to rename my new business. Currently it is Designs by B & G, I would like something using my name that’s catchy and hip to attract all age groups. I make customer handmade beaded jewelry. My name is Ginnie
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/6/2017 at 7:50 AM Member
    A few questions:
    1) If your business has been somewhat successful, why rename your business? If not, a new name on its own is unlikely to attract any new customers.
    2) What you sell doesn't appeal to ALL age groups. Who specifically is likely to buy from you, where are they located, and why?
    3) Since there are lots of people around the world selling handmade beaded jewelry - what makes your jewelry better/different?
  • Posted by mgoodman on 11/6/2017 at 9:13 AM Moderator
    Why are you looking to rename the business? What's wrong with the current name?
  • Posted by saul.dobney on 11/6/2017 at 9:17 AM Member
    For a fashion-type name the benefit is in the style you convey, so rather than a functional name I'd go with something abstract or unrelated with a strong visual image that reflects your personality and preferences and that says something about you and the style you want to project

    For instance

    Lampfire Designs by Ginnie
    Bluegoose Couture
  • Posted by Gary Bloomer on 11/6/2017 at 6:35 PM Accepted
    How 'old' is your new business?

    Why do you think a rename for a new company will in any way increase sales?

    If you've been in business for less than six months and if you've done little to generate publicity through media releases, networking, social media, or through PPC, I can almost guarantee that a name change now will serve only to confuse and misdirect anyone who could become a customer.

    Stick with Designs by Genie: Custom Jewelry for Every Occasion ... or something along those lines.
  • Posted by designsbybandg on 11/6/2017 at 8:09 PM Author
    I actually just finished quite a few designs, have been racking my brain for a suitable name. With my full time job and being a firefighter my brain has been in overload lately so to speak lol.
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