Question

Topic: Taglines/Names

Tag Line For Newly Formed Build Renovation Company

Posted by Anonymous on 12/17/2004 at 4:56 PM ET 250 Points
Hi, I have just left 18 years paid employment with local government to form my own build renovation company called Chrysalis Cymru (Cymru being the Welsh verion of Wales, the county I come from in the United Kingdom).
The basis of the company is to buy ageing resedential properties and renovate them to modern standards.
I've gone for the name Chrysalis due to the image of a pupae changing into a butterfly i.e. something drab becoming more beautiful.
Hopefully my area of expertise is being able to identify the potential a property has and in conjunction with my wife Rebecca turn this into something stylish and desirable.
So far the best Rebecca and myself can come up with is :-
"Chrysalis Cymru - Releasing the potential"
"Chrysalis Cymru - Batter homes, Better Lives"
I know they are not great, but I've spent 18 years local government looking at Excel!!!
I would be more than gratefull for any suggestions any of you may have, and I would like to thankyou in advance for the kind assistance you provide.
Many thanks : Marc Thomas
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RESPONSES

  • Posted by ReadCopy on 12/17/2004 at 5:13 PM Member
    Mark, good luck with the new venture. If you want FREE marketing tips, go to https://blackwhite.uk.com/free.htm.

    Your tagline MUST mirror your primary benefit (whatever yours is)!
    Taglines are usually better recieved and remembered when they incorporate a company or product name (usually only necessary for large global brands or where there is a lot of competition)

    I think your thinking is spot on, and if you have thought about it, you are more likely to live up to the claim.

    We can generate additional ideas as a 'think tank' for you.

    Now to get my thinking cap on!

    Good Luck
  • Posted by ReadCopy on 12/17/2004 at 5:19 PM Member
    Whoops, sorry for mis-spelling your name :-(
  • Posted by SRyan ;] on 12/17/2004 at 5:30 PM Member
    Marc, if your business name doesn't state what you do, your tagline should.

    Chrysalis Cymru: Beautiful home renovations.

    (Or something like that.)

    If your business name DOES state your mission, I think you can be more creative with the tagline. But as some Experts here frequently advise, don't write something that would work just as easily on a competitor's sign.

    Try this on:

    Chrysalis Cymru Renovations: Homes truly transformed.

    Wishing great luck and prosperity to you and Rebecca!

    Shelley
  • Posted by SteveByrneMarketing on 12/17/2004 at 5:34 PM Member
    Hi Marc,

    Sounds like a lot of fun, congratulations.

    First thought --

    Chrysalis Cymru
    Great Homes with History

    I’ll come back to this post,

    - Steve
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