Question

Topic: Taglines/Names

Need A Catchy Name For A New Product

Posted by vasudev_kamath on 12/20/2017 at 12:03 AM ET 500 Points
As our mobile devices become more sophisticated and we use them more and more for personal and professional communications, they are increasingly dependent on mobile and internet networks – but this mobility and convenience comes with the risk of cyber-attack.

The solution actively detects and remediates mobile device attacks for both enterprises and their consumers where other mobile security companies fail.

Need a catchy name to appeal to the market, helping to position it as a killer product and excite interest from customers and investors alike. A one sentence on what the name means or why it would be apt would be much appreciated.
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RESPONSES

  • Posted by Mike Steffes on 12/20/2017 at 9:38 AM Accepted
    ActiveGuard or ActiGuard
    [Active is your word...it is better than passive. Guard is what people want it to do.]
    iGuard or iGuardian
    NetGuard
  • Posted by Jay Hamilton-Roth on 12/20/2017 at 11:15 AM Accepted
    Mobile Secure
    Safe Mobile
    Safe Everywhere
  • Posted by mgoodman on 12/20/2017 at 2:10 PM Accepted
    Do you have a brief product description? A clear Positioning Statement that isolates a unique and compelling benefit for your target audience? We need those if we're going to come up with a great name for you.

    "Catchy" isn't nearly as important as relevance when it comes to the name. "Catchy" is usually for products that don't provide a clear benefit. (Marketers think if they distract you with "catchy" you won't figure out that their claims are vacuous.)
  • Posted by Gary Bloomer on 12/20/2017 at 8:21 PM Accepted
    No, you do NOT need a catchy name: you need a relevant name. So, who does your product help and how?
  • Posted by rakesh_sethia80 on 12/22/2017 at 1:46 AM Accepted
    You may try these:
    MobiSecure or SecureMobi
    The Armour
    Saviour
    Guard-o-Mobi

    Regards
    Rakesh Jain

  • Posted by vasudev_kamath on 12/26/2017 at 2:06 AM Author
    Have a look at the names of successful and popular apps and see how their creators have arrived at them

    •Unique Selling Proposition (USP): Look for words which describe what makes ViPxNet unique: mobility, security, intelligent, proactive, comprehensive . . .
    •Acronym it: BMW, FCUK, HSBC
    •Mix it up: ‘portmanteau’ or blended name? Netflix, YouTube, Snapchat, Instagram, Netfoundry
    •Tweak it: Or would a ‘tweaked’ name hit the target? Tumblr, Flickr, Fiverr (these are great when it comes to registering the URL . . .)
    •Invent it: You could just invent a word that sounds right: Expedia, Verizon, Diageo
    •Suffix it: You can create a good name by adding a suffix: Shopify, Spotify, Artsy

  • Posted by vasudev_kamath on 12/26/2017 at 11:25 PM Author
    @mgoodman @Gary Bloomer to answer your queries

    TO PROTECT MOBILE DEVICES FROM MALICIOUS CONTENT & CYBER CRIMINALS.

    Developers, system administrators and users are humans
    Mistakes or oversights are inevitable
    Compliance is continuous
    Automation is key!
    Response Agility is a make or break factor
    Data protection is not threat protection
    Data access is currency

    Our business assumption

    There are limited solutions in the market that holistically address the mobile security threats to individuals, connected devices and enterprises and enable an optimal user or customer experience
    in a cost-efficient manner

    Questions for Organizations

    IS MY MOBILE WORKFORCE SUFFICIENTLY PROTECTED?

    HOW CAN I ASSURE COMPLIANCE WHILE ENJOYING THE BYOD BENEFITS?

    ARE WE INVESTING IN THE RIGHT TECHNOLOGY?

    Our solution detects & re-mediate ATTACKS FOR BOTH THE ENTERPRISE AND THEIR CONSUMERS) where other mobile security companies fail

    VALUE PROPOSITION for companies:

    Security deployed in the data network

    Cannot be bypassed - compliance assurance =Network enforced

    Saves costs & Resources on app deployments = No security app Deployment or integration – covers IOT cases!

    App adoption & ROI improvements = Eliminates multiple app touch points

    Global availability = Cloud service Pay as you use

    If your mobile provider offers malicious content protection and parental control for you or your family’s data plan, would you be interested in adding these features? We will partner with the Mobile operators and industry leaders to make our technology available for the consumers

    Our Solution: We monitor all data traffic

    SCALABLE SOLUTION FOR BOTH DATA SECURITY & THREAT PROTECTION

    Cloud-Based Service
    Self-Provisioning
    Same day Service Turn-up
    Real-time Packet Inspection
    Destination-based monitoring (blacklist)
    Custom rules enforcement by Time of Day / Day of Week
    Heuristics / “Digital Persona” analytics
    API or SDK support

    RAPID ONBOARD, EASY TO SELF-PROVISION & MANAGE, MONTHLY PER DEVICE SERVICE FEE
    NO MANDATORY PRE-REQUISITE OF DEVELOPMENT WORK!
    30-60 DAY TTM, EASY TO MANAGE, MONTHLY PER DEVICE SERVICE FEE
    EASE OF INTEGRATION AND CONFIGURATION VIA APIs
  • Posted by vasudev_kamath on 12/28/2017 at 12:15 AM Author
    We have come up with Hawk - Eye for now. Any other suggestions.
  • Posted by Shelley Ryan on 1/23/2018 at 5:10 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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