Question

Topic: Taglines/Names

I Need Help In Writing A Tag Line For My Business.

Posted by Anonymous on 1/7/2018 at 6:17 AM ET 500 Points
Good morning friends,

I am a Marketing Strategist & Consultant. I help start-ups and companies either entering new geographies or adding new products/services in followings:

1. Building Marketing and Sales strategies
2. Writing Marketing & Sales processes, plans, budgets and Go-To-Market approaches.
3. Hiring Marketing n Sales resources,train them in their domain, products-services
4. Helping them establish sales channels
5. Be with them until they acquire couple of customers in sales models implemented.

I have been helping technical start-ups, education & training companies, manufacturing unique products companies for the past nine years. I worked in the corporate companies for two decades in IT Enabled Services company as Country Head and APAC Business Head prior starting my own consulting business.

I have a team of senior resources with corporate expertise of more than 20 years plus from different industries.

My company name is Niche Business Relationships. I need your help in devising a suitable tag line.

Can you help me?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/7/2018 at 9:56 AM Member
    What type of company is likely to hire you (location, size, segment)?
    How do you distinguish yourself from your competition?
    What is the significance of the word "Niche" in your business name - what are you trying to convey?
  • Posted by mgoodman on 1/7/2018 at 2:05 PM Moderator
    We can definitely help you. First, though, we need some additional information from you:

    What is the goal? WHY do you think you need a tagline? What will it do for you? What do you want it to communicate? How will you select a "winner" if we come up with 6 or 7 candidates? And how will you ever know if it was the right one? What are the success metrics?

    And please address the questions posed by Jay Hamilton-Roth (above).
  • Posted by mgoodman on 1/8/2018 at 1:11 PM Moderator
    One more question:

    What is the core benefit your target audience can expect if/when they hire you?

    Not looking for features, or a description of what you DO, but rather what BENEFIT the target audience can expect. How will they see a meaningful return on their investment (in you)? If we asked a satisfied client why they stick with you, what would they say?
  • Posted by Jay Hamilton-Roth on 1/8/2018 at 3:58 PM Accepted
    A couple of ideas spring to mind:
    • Unique Growth Strategies & Support
    • Proven (Indian) Growth Support
  • Posted by rakesh_sethia80 on 1/9/2018 at 6:30 AM Accepted
    You may try these:
    Partnering in your growth!
    Your Growth Story Begins Here
    Business Transformation. Swiftly
    Powering your dreams

    Regards
    Rakesh Jain
  • Posted by Mike Steffes on 1/10/2018 at 7:28 AM Member
    Niche Business Relationships
    "Experienced Professionals Connecting You with Indian Markets"
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