Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Ideas For Increasing Foot Traffic & Web Traffic
Posted by Anonymous on
1/25/2018 at 5:09 PM ET
I am Account Manager at a local Hispanic television station. There is a dealership in town that I've been trying to get on the air . They are currently spending money with our competition even though we have better numbers. I've approached the agency and presented them with the idea of doing a promotion for the 2018 FIFA World Cup games . Since latinos are mad crazy about soccer, this will provide the momentum and excitement to motivate shoppers to visit dealer. The agency likes the idea and wants me to do a car giveaway I need some ideas on how I can tie this all together and drive viewers to the dealer, their website as well as engage them through our social media platforms
I am looking for a hook or some other way to entice viewers to visit a car dealer without having to do a test drive.
1/26/2018 at 7:52 AM
A couple ideas…
a raffle off or give away a television so people can watch the game? (Less expensive than giving away a car, and ties into your Soccer theme).
Could you do something with a soccer ball at the dealership, e.g. if they can make a basketball shot by kicking a soccerball, they win something? And you can post the videos on social media.
What about a Spanish-language blog where people can discuss the World Cup games, sponsored by the car dealership?
1/26/2018 at 5:29 PM
Can the dealer host a FIFA watching party at the dealership (perhaps for qualified people)?
1/29/2018 at 11:40 PM
I liked both responses but I would like a hook to drive viewers , tie in the web and engage viewers during event to watch station.
1/30/2018 at 6:40 AM
No Idea about it..!!!
2/13/2018 at 12:06 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
The Science of Sharing: Who, What, Where, and Why [Infographic]
by Laura Forer
The 100 Most Popular Keywords on Google Search [Infographic]
by Ayaz Nanji
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
How to Measure the ROI of Your B2B Content Marketing Campaigns
by Jolina Landicho
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with