Question

Topic: Branding

Brand Integration

Posted by Anonymous on 2/1/2018 at 11:39 AM ET 25 Points
Good Morning,

I'm interested in having my brand integrated into a reality tv show. Please see the clips below and advise if this is brand integration, a plug, etc... is something like this free of charge if you're a reality tv star? Would I need to provide proof of brand ownership (Trademark Registration Certificate) before my brand can be shown on the show?

Thanks in advance for your clarification and guidance. Here are the clips:

https://www.youtube.com/watch?v=cxW0emik7zE

https://www.youtube.com/watch?v=qgXKssRnO-Q

https://www.youtube.com/watch?v=8jtvClO5yVk

https://www.youtube.com/watch?v=r4rK1P255zQ

https://www.youtube.com/watch?v=xJKNyJE_fUk
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RESPONSES

  • Posted by mgoodman on 2/1/2018 at 1:20 PM Accepted
    I don't quite get it. What are you trying to promote? Where would you run these? How would your target audience find these? (Who is the target audience? Where?) Maybe you can start from the beginning and explain what you are trying to accomplish.
  • Posted by Gary Bloomer on 2/1/2018 at 8:14 PM Member
    How to kill a brand before it gains any traction:

    You say: "All proceeds got to charity ... just kidding, all proceeds go to me!"
  • Posted by Gary Bloomer on 2/1/2018 at 8:15 PM Accepted
    What you're talking about in your initial question is product placement.

    At the moment you don't have a brand.

    You think you do but you don't.

    You have products and you have a name but those things do not make a brand a brand.
  • Posted on 2/3/2018 at 4:45 PM Author
    Gary Bloomer what do you mean I have products but I don't have a brand? What products and brand are you referring to?

    I simply submitted the above content/video links as examples.... to ask if the way that the lady speaks of the brand in the video links is product or brand integration?

    That's it. That was my question because I'm interested in having my brand be in a reality tv show but wasn't sure how to integrate or how it would be integrated.

    So again... are the above links product / brand integration?

    Thanks
  • Posted by Shelley Ryan on 2/27/2018 at 5:19 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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