Question

Topic: Taglines/Names

Tagline For Craft And Tea Business

Posted by VeryCraftea on 4/5/2018 at 5:03 PM ET 125 Points
Hi all,

I have my own business in loose leaf tea and craft kits. I'm called Very Craftea (craft, tea - Craftea, get it?) and I've been going for about a year.

The tea side of my business is successful, so I really need to start focusing on the crafts and I think a fun, catchy, but descriptive tagline will help, but I'm really struggling.

So far, the only ones I've come up with are:

Happiness is sitting down with a nice cup of tea and a craft kit

Because no craft project started with someone drinking water

Drink tea, craft on

Can someone help me with something better?

Thank you
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RESPONSES

  • Posted by mgoodman on 4/5/2018 at 5:32 PM Moderator
    Maybe the marketplace is trying to tell you that the world values tea more than it does crafts. Another strategy would be to promote the business that consumers want, and let the other business stay on the sidelines.

    Is there anything you've done to make the tea business more successful than the crafts business, or has that just happened on its own? A clever slogan is not likely to change consumer preferences to any large degree.
  • Posted by VeryCraftea on 4/5/2018 at 5:35 PM Author
    Hi

    In fairness, I didn't do anything really with the craft side, as I didn't know what I was going to do with it. Actually, it was just going to be effectively a drop ship fabric arrangement, but that didn't work (my supplier) so moved into craft kits which are more popular

    Everyone likes tea, so don't need to worry about that! 😁
  • Posted by Jay Hamilton-Roth on 4/5/2018 at 6:41 PM Member
    Relax and Get Creative
    Turn a New Leaf
  • Posted by chiron34 on 4/6/2018 at 3:04 AM Member
    When you say 'crafts', what specific activities are you focusing on? May be you need to focus more directly on a few activities rather than try to cover what is a very wide field.
  • Posted by VeryCraftea on 4/6/2018 at 3:59 AM Author
    I currently sell cross stitch kits and felt kits. I might stock knitting ones in the future
  • Posted by chiron34 on 4/7/2018 at 1:05 AM Member
    Very Craftea
    ...while you do the cross stitching, we do the tea.

    Very Craftea
    ...while you relax with cross stitching, we do the tea.

    Very Craftea
    ...we provide the tea & the craft kits. You can use them together or one-by-one: it’s your choice.
  • Posted by larry on 4/9/2018 at 11:19 AM Member
    Very CrafTea
    Where Tea Time is Craft Time

    Very CrafTea
    Did someone say Craft

    Very CrafTea
    All Our Crafts Come with a Smile!

    Very CrafTea
    Our Crafts Are Optimized for Happiness

    VeryCrafTea
    Our Crafts Are 100% Calorie Free

    Very CrafTea
    Where Our Crafts Support the Use of T
  • Posted by VeryCraftea on 4/10/2018 at 1:59 AM Author
    Hi all,

    Thank you for your help

    I think I'm going to stick with the Drink Tea and Craft On I originally came up with. It's simple, straight to the point and is quite a good hash tag

    Thank you again for your efforts
  • Posted by Shelley Ryan on 4/10/2018 at 11:26 AM Moderator
    Hi, everyone --

    The asker has requested that I close this question without awarding any points. Thanks for participating.

    Shelley
    MarketingProfs
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