Limited Time Offer: Save 30% on PRO with code WOOHOO

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: SEO/SEM

Search more Know-How Exchange Q&A from Marketing Experts

Why Seo Is More Important Part Of Digital Marketing

Posted by rajzerobug on 250 Points
Every website owner looking to do seo now a days, I want to know the reason behind it

  • Posted by mgoodman on Moderator
    1. I question the assertion that "Every website owner [is] looking to do seo now a days [sic]." Even if it's "most" (versus "every"), your assessment almost certainly exaggerates the current situation ... perhaps by a lot. Do you have evidence that interest in SEO among CEOs has increased in recent years/months?

    2. I suspect that some marketers (and/or CEOs) are looking for ways to improve their search engine presence and page rank, and they are finding that the ROI for Adwords is taking it out of consideration as a viable/affordable option. Accordingly they are left with SEO as about the only alternative.

    3. SEO has always seemed, on the surface, like a "free" way to improve search engine performance and boost page rank. That's because the cost of SEO is not immediately obvious ... It's someone's time, effort and know-how -- not just writing a big check to Google every month. Ironically, the fastest way to improve search engine performance is still through Adwords! SEO can take a long time to pay off.
  • Posted by Peter (henna gaijin) on Member
    Spending some time and money to make your site easier for people to find on search engines is considered to be a cost effective way to get customers.

    As Mgoodman said in #3, many look at SEO as a free way to get prospects, but it is not. There are costs to doing it, more so to do it right.
  • Posted by chiron34 on Member
    #rajzerobug, the open-ended nature of your question made me wonder if you had a more specific reason for asking it. Are you wishing to build a website yourself or is this an issue that you may have to provide advice about to others, for example, as part of a website training course test?

    If you do have a more direct question, that is the question that you should post here for a more positive response from the KHE experts.

    The fact is that SEO & Adwords is such a big topic that your question cannot be effectively answered in a paragraph or two. There are literally hundreds of books and YouTube videos available on these subjects.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!