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Topic: SEO/SEM

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This question has been answered, and points have been awarded.

Why Seo Is More Important Part Of Digital Marketing

Posted by rajzerobug on 250 Points
Every website owner looking to do seo now a days, I want to know the reason behind it

  • Posted by mgoodman on Accepted
    1. I question the assertion that "Every website owner [is] looking to do seo now a days [sic]." Even if it's "most" (versus "every"), your assessment almost certainly exaggerates the current situation ... perhaps by a lot. Do you have evidence that interest in SEO among CEOs has increased in recent years/months?

    2. I suspect that some marketers (and/or CEOs) are looking for ways to improve their search engine presence and page rank, and they are finding that the ROI for Adwords is taking it out of consideration as a viable/affordable option. Accordingly they are left with SEO as about the only alternative.

    3. SEO has always seemed, on the surface, like a "free" way to improve search engine performance and boost page rank. That's because the cost of SEO is not immediately obvious ... It's someone's time, effort and know-how -- not just writing a big check to Google every month. Ironically, the fastest way to improve search engine performance is still through Adwords! SEO can take a long time to pay off.
  • Posted by Peter (henna gaijin) on Accepted
    Spending some time and money to make your site easier for people to find on search engines is considered to be a cost effective way to get customers.

    As Mgoodman said in #3, many look at SEO as a free way to get prospects, but it is not. There are costs to doing it, more so to do it right.
  • Posted by chiron34 on Accepted
    #rajzerobug, the open-ended nature of your question made me wonder if you had a more specific reason for asking it. Are you wishing to build a website yourself or is this an issue that you may have to provide advice about to others, for example, as part of a website training course test?

    If you do have a more direct question, that is the question that you should post here for a more positive response from the KHE experts.

    The fact is that SEO & Adwords is such a big topic that your question cannot be effectively answered in a paragraph or two. There are literally hundreds of books and YouTube videos available on these subjects.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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