Question

Topic: Taglines/Names

Tagline For Software Platform

Posted by carolynthomas78 on 7/23/2018 at 11:51 PM ET 250 Points
Hi, we are developing a software platform which allows users to measure their capability development over time and impact against business outcomes.
Would like some suggestions on taglines, some possible words to include would be change, behaviour, outcomes, improve, lead, motivate,
The title of the product is a play on the word success.
Any suggestions welcomed thank you
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/24/2018 at 7:29 AM Accepted
    Who is specifically likely to be your customer? Why?
    What benefits does your platform offer compared to how people work today?
    What is your software’s name?
  • Posted by chiron34 on 7/26/2018 at 11:45 PM Accepted
    How do you briefly explain to prospective clients how and why they should measure their capability development over time and the impact of that capability development against business outcomes. The way you explain it may trigger some words that can be the source of an effective tagline. My concern is that the term 'capability development' may mean different tings to different people. Do you actually define it publicly, anywhere?
  • Posted by Shelley Ryan on 8/23/2018 at 12:31 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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