Question

Topic: Branding

New Realtor At Kw Wants To Name My Real Estate Co.

Posted by j.kirkland on 2/12/2019 at 10:47 PM ET 250 Points
As a new realtor in Cumming, GA (broker is in Suwanee - named Keller Williams, Atlanta Brokers "South Forsyth"). I want to call my LLC: J. Kirkland Realty (so that it stands out and easier to remember than Jesse Kirkland - my name and since my first name is often mispelled or heard as 'Jeffie" on the phone:-(

Forsyth Co. is like the fastest growing county in the US. My tagline is going to something like "from Milton to Midtown and Middle Georgia to the Mountains". I would love to specialize at Lake Lanier/Alatoona Cumming, Canton, Alpharetta area. Want to keep generic enough so that I can do residential, commercial etc and be able to take name with me (if ever need to change broker or location). Looking to differentiate myself.

One idea I have is a j that looks like a hook going through the name KIRKLAND (which kind of gives the submlinal image of a cross). And, FYI, Kirkland origin I understand is Land of the Church. Need logo help, bad
New phisherman looking for help thanks to Mark
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RESPONSES

  • Posted by Mike Steffes on 2/13/2019 at 10:49 AM Accepted
    You could use your j-hook through Kirkland idea...and then "hang" the loop of the R in Realty through the curved part of the hook. Make the word Realty slightly angled (~30°, or whatever looks good), like it is hooked. You might still get your subliminal cross, plus people always want to hook that big deal.
  • Posted by mgoodman on 2/13/2019 at 12:57 PM Accepted
    Before we try to be graphic designers for your logo, let's remind ourselves that BRANDING is all about communicating an important and unique benefit to a well-defined (primary) target audience.

    Who exactly is your primary target audience? What's important to them? How will they evaluate you in comparison to your competition? What unique benefit will you offer them? Shouldn't THAT be the focus of the name and tagline?
  • Posted by j.kirkland on 2/13/2019 at 1:02 PM Member
    Agreed as of today my focus is residential sales for buyers and sellers and Forsyth and Dawson and North Fulton Counties in Georgia I hope is to become more expert and Commercial and late and property as things develop 961
  • Posted by Jay Hamilton-Roth on 2/13/2019 at 6:47 PM Accepted
    As you grow your business, you can always change your tagline.
    Given your current plans, why not try "Specializing in Homes in Atlanta, Forsyth, and Dawson"?
    In the future, change "Homes" to "Properties".
  • Posted by Shelley Ryan on 3/4/2019 at 2:54 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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