Topic: SEO/SEM

To ™ Or Not To ™; Does It Help S E O?

Posted by k.pohlman on 125 Points
The company I work for is a distributor for a multitude of manufacturers, some very well known. In an effort to respectfully/properly represent them, I'm screening our site to ensure that areas where products/titles are all cap and adding appropriate ®,© or ™ symbols.

Does having the symbols and proper representation help SEO?

As an example, one product line is referenced on the manufacturer's site as POLYCAST®. I've seen our competitors list it as Polycast or PolyCast and they usually don't bother with the registered mark.
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