Question
Topic: SEO/SEM
Google Amp And "owning" The User Experience
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From what's been demonstrated to me and my own research, pages formatted within AMP structure rank higher and provide a better, faster user experience.
Although improvements have been made in response to AMP criticism, it seems that at the end of the day, Google is owning the user environment from search to discovery with AMP.
We are a local service, so we have placement in Local Services Ads, PPC, map pack, and organic listings. Organic seems to be the last place on that list where we can simply show up as we are and have an interaction with the user that we "own".
I'm hesitant about the long term implications of heavily relying on an AMP strategy and it becoming a liability down the road.
Thoughts?