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Know-How Exchange

Topic: Branding

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This question has been answered, and points have been awarded.

Chasing A Name For My New Business Venture

Posted by steve on 50 Points
Hi all,

Starting a business that travels to communities and shows them how playing board games can have many benefits, including but not limited to: mental health, family relationships, addiction, grief, isolation.

Struggling with a name that links the two. The best I’ve come up with so far is Meeple Health. Meeples being the name for the little people tokens in board games. Problem is, not many people know that, and ‘Health’ has been a little overused lately.

Any suggestions welcome
  • Posted by mgoodman on Accepted
    Think about the *individuals* in your target audience. Who in the "communities" are your primary target audience? What specifically do you want those individuals to do?

    The name (and perhaps a tagline) should promise the core benefit for your primary target audience. ("Communities" suggests everyone who lives in the area, or who shares a certain interest/belief. Need to be more specific if you want to target your message.)
  • Posted by Jay Hamilton-Roth on Accepted
    Beyond Gaming
    The Power of (Board) Games
    Vitality Games
  • Posted by rakesh_sethia80 on Accepted
    You May Try These;

    "Game-on"
    "Let's Play"
    "Bonding over games"
    "Token Account"
    "Game of Homes" (sounding like Game of Thrones)

    Thank You.

    Rakesh Jain
  • Posted by telemoxie on Accepted
    What ever you decide to "do business as", my recommendation is that you incorporate under a more generic name. I know quite a number of companies which went through the expense of incorporation expecting to do one thing, and now have to spend a lot of time explaining why the company name does not match their business model. Overstock.com is a current example. Another nice thing about a DBA is that you can drive several different ones, and see what resonates with people. But be forewarned, I'm in the minority. The majority of people here on this site, most of whom have much more experience than I do with branding, disagree with me. Good luck, and take care. (And let us know how things work out)
  • Posted by Mark Armstrong on Accepted
    Hi, Steve. You'll need a visual identity as well (especially since board games are highly visual): a logo and other graphics to attract attention and help define your mission. My suggestion would be to develop your visual identity and your company name at the same time, since they'll need to reinforce each other. Hope this helps, good luck.
  • Posted by SteveByrneMarketing on Accepted
    Seems like playing board games is similar to playing card games. Both game categories are social and off-online allowing for fun banter and storytelling during play.

    So perhaps, people who are already playing card games on a regular basis could be a focused target for promoting board games as a ‘change of pace’ alternative.

    Very (overly) focused example:

    Name: Board Games are Back
    Slogan: Fun Alternative to Card Game Night

  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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