Know-How Exchange : Branding

Think about the *individuals* in your target audience. Who in the "communities" are your primary target audience? What specifically do you want those individuals to do?

The name (and perhaps a tagline) should promise the core benefit for your primary target audience. ("Communities" suggests everyone who lives in the area, or who shares a certain interest/belief. Need to be more specific if you want to target your message.)

Beyond Gaming
The Power of (Board) Games
Vitality Games

You May Try These;

"Game-on"
"Let's Play"
"Bonding over games"
"Token Account"
"Game of Homes" (sounding like Game of Thrones)

Thank You.

Rakesh Jain

What ever you decide to "do business as", my recommendation is that you incorporate under a more generic name. I know quite a number of companies which went through the expense of incorporation expecting to do one thing, and now have to spend a lot of time explaining why the company name does not match their business model. Overstock.com is a current example. Another nice thing about a DBA is that you can drive several different ones, and see what resonates with people. But be forewarned, I'm in the minority. The majority of people here on this site, most of whom have much more experience than I do with branding, disagree with me. Good luck, and take care. (And let us know how things work out)

Hi, Steve. You'll need a visual identity as well (especially since board games are highly visual): a logo and other graphics to attract attention and help define your mission. My suggestion would be to develop your visual identity and your company name at the same time, since they'll need to reinforce each other. Hope this helps, good luck.

Seems like playing board games is similar to playing card games. Both game categories are social and off-online allowing for fun banter and storytelling during play.

So perhaps, people who are already playing card games on a regular basis could be a focused target for promoting board games as a ‘change of pace’ alternative.

Very (overly) focused example:

Name: Board Games are Back
Slogan: Fun Alternative to Card Game Night