Question

Topic: Taglines/Names

Current Business Needing A Update

Posted by kdanelle0802 on 6/25/2019 at 5:15 PM ET 250 Points
I have owned my business for 5 years now. Things are going okay, but not in the direction I want them to go in. Current business name is Green Blade Landscape Construction and we do work from sprinkler installs and repairs up to flagstone patios, walkways, even pergolas and retaining walls and drains. It is going great, but things seem to be over saturated in our area (seems to be everywhere) and everyone wants a big job for little to nothing. So here comes my next thinking . . .

I want develop a business that is strictly sprinkler services. I don't mind doing some installs, but I am wanting to stay away from larger jobs that I have developed a name for doing in the Green Blade business. They are causing me too much stress and my business goal was to have a business that runs itself and I feel like I am constantly babysitting and chasing jobs for little reward. There is only 1 other sprinkler company that does strictly service work and they are known for that. I want to get there, but I don't want to be as large as that company. He has 6+ service trucks and I want to keep mine at just myself and a helper. I want it to remain a family oriented business.

Anyhow, would it be better to establish a new business with a new name and new logo to slowly let the other fade off? I seen a name and logo that I really like that is in another state when googling service repair van setup ideas, but I can't seem to find the perfect fit. I want something catchy that will stick. For example, their business was I.R.S. and stood for Irrigation Repair Services. However, then I start questioning if renaming would be better or just use the current name and just start advertising for strictly sprinkler repairs. I feel like if I can find something to really stand out then I will be ready to make the switch, but over the last week of thinking about it I start to think maybe it's just too much. I am not happy with the current company I have built and I feel like a good name will give me the push to succeed in the transition.

Can anyone please help me think of something similar to the IRS business name?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/25/2019 at 7:27 PM Accepted
    The obvious name change is toward Green Blade Sprinkler Repairs (or Green Blade Irrigation Repairs). That will allow you to keep the goodwill you've created with your current business and leverage it for your new business.

    Alternatively, a name such as: CityName Irrigation Repairs would be a strong contender, especially since you're focused on a local area. A tagline could indicate Family Owned and Operated.
  • Posted by chiron34 on 6/26/2019 at 1:43 AM Accepted
    Is it a possibility for you to consider that you sell Green Blade Landscape Construction to give you back some money for the hard work and goodwill that you have built up. If that is an option, you may need to protect your ongoing sprinkler business by making it a term of the sale that the new owners will not compete with your ongoing sprinkler business.

    I am a great believer in the concept that the company name should be a good indicator of what the company does. In your case, the name could be<

    YourFirstName, the Irrigation Guy.
    ... for all your irrigation & sprinkler installations, maintenance & repairs.
  • Posted by mgoodman on 6/26/2019 at 4:32 PM Accepted
    I think Jay Hamilton-Roth is on the right track.

    You can keep whatever goodwill you have in "Green Blade" by going with "Green Blade Sprinkler Services."

    Or you can use "CityName Irrigation Repairs." The "CityName" approach makes you appear plugged into your market and a "trusted member" of the local community.

    Which direction seems most comfortable for you?
  • Posted by Peter (henna gaijin) on 6/27/2019 at 11:38 PM Accepted
    I like Jay's suggestions above.

    In addition, you could go to just "Green Blade" and not specify more beyond that in the name, but instead as a slogan and in your marketing. This gives you flexibility to revert back to landscape if you need or to move to something else should you want.
  • Posted by Shelley Ryan on 7/23/2019 at 3:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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