Question

Topic: Branding

Staff Required To Justify Use Of Compliment Slips

Posted by ian on 125 Points
Hi,

A contact of mine has told me that their stock of compliment slips at their company has ran out.

When requesting a new batch to be printed the Marketing Manager has asked them to write a justification for their request.

To me the business case is rock solid. If you're returning or sending an item to a customer a compliment slip is the bare minimum you should be including. How else would they know where the item has come from? This is in addition to professionalism etc.

Can I ask if anyone has any support for the justification of providing compliment slips?

I feel they are a necessity. Am I missing anything obvious?

As a final point, they are printed in-house for minimum cost.

Thanks.
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RESPONSES

  • Posted by mgoodman on Accepted
    What exactly is a compliment slip? What is the purpose of compliment slips? What industry? Who gets/needs compliment slips?

    The Marketing Manager may simply want the answers to these questions. Seems reasonable enough.
  • Posted by timo kruskopf on Accepted
    From customer engagement point of view compliment slips will be pretty hard to justify, but easy to perceive the value. I don't think anyone has done any A/B testing on loyalty effect, which would be the natural business result. Internally the effect is easier to measure as personification of compliment slip should lead to higher quality commitment and diligence in packaging and dispatching. So the added value for business should be easy to justify.
  • Posted by Mike Steffes on Accepted
    It enhances the "customer experience" by warming the cold corporate hand. Customer experience, as much research has shown, is especially important for younger customers (the kind with potentially highest lifetime value to the firm).
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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