Question
Topic: SEO/SEM
Multiple Pages For Same Product/different Audience
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My question is whether we should separate a central caving experience page into two pages (one for caving experiences in the Peak District and one for caving experiences in Yorkshire).
Our logic is that these audiences are for the most part two separate people. The content on each page would be different and would not damage the other SEO-wise.
However, would a central page focusing on caving experiences generally (mentioning locations, etc) be stronger for SEO?
Currently, our pages do very well and rank strongly, but we're unsure whether separation would boost ranking and conversion.
If you need any more info, please let me know.
Glenn