Topic: Branding

Is This A Right Instagram/website Name?

Posted by hfvales on 125 Points
Hi, I'm taking the first steps into creating an online brand, which I have decided to name, let's say, "Monolith". However, since the name is already taken both in instagram and on the web, I've decided to go with "Monolithbrand" both on my site and my instagram account.

What are your thoughts on such a decision? Is it detrimental to add "brand" in there? Not too catchy? Decent enough?

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  • Posted by Jay Hamilton-Roth on Accepted
    The word "brand" isn't a work most people (likely including your potential customers) would use. If the name as-is isn't available, then why not try "LoveMyMonolith" or some adjective that relates to your marketing strategy.
  • Posted by mgoodman on Accepted
    Why not reference the brand's core positioning benefit? "Brand" doesn't add much to the name or communicate anything useful.

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