Question

Topic: Branding

New Event Name Needed - Women In Business Luncheon

Posted by amacneill on 12/30/2019 at 11:41 AM ET 250 Points
We currently have an annual Women on the Move luncheon that follows our power women feature in our publication. Women are nominated and selected for their incredible contributions to their work place and/or their community. This event is being overhauled to liven it up, and i want it to be clear with a new name and colors - bold is the theme! Also looking to encompass more generations into this event - ideally, younger women would want to attend as an opportunity to network with these high power women.

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RESPONSES

  • Posted by mgoodman on 12/30/2019 at 4:25 PM Moderator
    Where is your target audience? Maybe we can incorporate a location reference.
  • Posted by amacneill on 12/30/2019 at 4:27 PM Author
    We pull from the main line and western suburbs in PA - Wayne, Bryn Mawr, Villanova, Downingtown, Exton, etc. and ask that the honorees work or live on the main line.
  • Posted by Gary Bloomer on 12/30/2019 at 8:55 PM Member
    Perhaps go with Main Line Women on the Move?
  • Posted by Jay Hamilton-Roth on 12/31/2019 at 10:14 AM Member
    What's the old name for your luncheon (Women On The Move)?
  • Posted by Mike Steffes on 1/1/2020 at 11:32 AM Member
    Since it seems to be their contributions that got the women on the list, I'd think something about contributions should be in the new name. "High Power, High Contributing Women on the Move" sounds bold.
  • Posted by amacneill on 1/3/2020 at 9:10 AM Author
    Yes, the old name for the luncheon is Women on the Move, and the feature in the magazine is called Power Women. Ideally, i'd like the names to be the same so it's a unified brand.
  • Posted by Jay Hamilton-Roth on 1/4/2020 at 9:01 PM Accepted
    Some ideas to consider: "Power of Women" "Amazing Women" "Women Rising (Up)"
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