Question

Topic: Taglines/Names

Seeking A New Name For A Corporate Services Team

Posted by melissabraham on 2/3/2020 at 5:43 PM ET 500 Points
Looking for a name which effectively describes a division which consists of the following teams: marketing and communications, Human Resources, Finance and information technology. Must include the word Corporate.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/3/2020 at 6:42 PM Member
    Who should the name appeal to (internal staff, corporate, vendors, or investors)?
    Can you share any details about the company that might help to pick a name aligned with its niche?
    What was the origin of the reorganization? Why are these departments grouped together?
  • Posted by mgoodman on 2/3/2020 at 8:54 PM Moderator
    Who is the target audience? What do you want the name to communicate?
  • Posted by melissabraham on 2/3/2020 at 10:00 PM Author
    The restructured to align the corporate support services of the business so should most appeal to internal staff and vendors. It is within a local government organisation. The name should reflect the team as being the corporate epicentre of enabling staff to deliver excellence to the community not a hinderance, so I would be inclined not to use the word support or services in the title. They want to convey a strong sense of alignment with the rest of the teams to drive results.
  • Posted by chiron34 on 2/4/2020 at 7:27 AM Member
    The [Local Govt Name] Corporate Functions' Team
    ... We look after all Teams' backs as they move forward helping our community
  • Posted by Gary Bloomer on 2/4/2020 at 5:33 PM Member
    Corporate Support Services
  • Posted by Mike Steffes on 2/5/2020 at 8:52 AM Member
    Corporate Resource Champions
  • Posted by Jay Hamilton-Roth on 2/5/2020 at 10:09 AM Member
    A few suggestions:
    Corporate Focus Team (where a lens focuses light to create clear images of objects at various distances)
    Corporate Magnifier Team (increases size/effect)
    Corporate Catalyst Team (increases the rate of a reaction)
  • Posted by leenisme on 2/10/2020 at 5:19 AM Accepted
    Corporate Strategy team (stresses the importance of the team & makes everyone co-operate with them especially in projects!)
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