Question

Topic: Branding

Can Branch Use Parent Company's Logo?

Posted by uzmirzoo on 250 Points
I wanna crate letterhead for branch Company. Is that ok in USA to use parent company's logo in letterhead for branch company?
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Why not ask your parent company for permission?
  • Posted by Peter (henna gaijin) on Member
    All depends on the agreement between the branch and the parent.
  • Posted by Mike Steffes on Member
    Do whatever you wanna do. It's less stressful for everybody involved to ask for forgiveness than permission.
  • Posted by mgoodman on Moderator
    If parent doesn't object, you can use their logo. Best if you can disclose that you are "an XYZ company" (where XYZ is the parent company). Otherwise you might confuse your target audience.
  • Posted by Bill Schick on Member
    Typically, parent companies have a brand standards guide (can often be downloaded on their website), that will dictate proper use of the logo. They will often have a page dedicated to use for branches. I would start there. You should also be able to ask the company directly. If you feel that you can't...

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