Question

Topic: Taglines/Names

Name For A Private Athletic Training Centre

Posted by mahendrannamasivayam on 3/1/2020 at 7:03 AM ET 25 Points
Hello everyone,

I am looking to start my own training academy for athletes. Basically we will work with athletes, mentor them and help them to improve their performance using innovative and a new age 'scientific' approach.

I want to work with Athletes both young (schools) and older (those competing) in order to bring their performance to the next level. We monitor their performance and provide them with a means to minimise their weaknesses and maximise their potential. For example we can work on VO2 max or Explosive Force and so on.

The reason I have found choosing a name hard is because I don't want to come across as a personal trainer or an 'academy', which would alienate many of my potential clients.

I look forward to your replies.
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RESPONSES

  • Posted by chiron34 on 3/1/2020 at 10:06 PM Accepted
    Where will your training academy be located?
    How many athletic students will you be able to take on at any one time?
    Will you provide training for both track & field events?
    Have you prepared a comprehensive business plan for this project, or if not, have you completed a 'lean canvas' analysis?
    What is your overall marketing strategy to promote this new business throughout your community?
    What is your strategy to entice clients away from traditional athletic trainers in your area?
    What is your fee structure?
    What assistance will be provided for clients who are presently living outside your community, but want to make use of your training regime and facilities?

    The name of a business should give some indication of the focus for the business. Importantly, the name must provide the basis for a brand to be developed over the long term. The information in the your answers to the questions will help to formulate some ideas.
  • Posted by Jay Hamilton-Roth on 3/2/2020 at 5:23 AM Accepted
    What types of names appeal to you?
    What region will you serve?
  • Posted by aaron.starc87 on 3/6/2020 at 6:58 AM Accepted
    Can you please define "potential clients". I mean your potential clientele are athletes or people looking to grow their career in different athletics. So, why not call it an academy for the athletes?
  • Posted by Shelley Ryan on 3/18/2020 at 12:35 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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