Question

Topic: Branding

Peanut Butter Brand

Posted by Ruthgtalania on 25 Points
Can you give me some suggestion of catchy names and taglines of peanut butter?
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Perhaps you can tell us more about your peanut butter. What makes it special/different? Who's likely to purchase it? Where are they located? What types of names are you looking for? "Catchy" names tend to mean a cute names, but that doesn't necessarily translate into best choice for the consumer.
  • Posted by mgoodman on Moderator
    Why "catchy?" Don't you have anything important to communicate? What unique and important benefit can consumers expect when they buy/serve/eat your peanut butter? What are they eating now? Why should they switch?

    Perhaps you can answer the questions Jay has posted (above). That will give us something to use as a basis for recommendations.
  • Posted by Gary Bloomer on Member
    How will "catchy" help you? Most peanut butters are the same. What defines your brand? What's its story, narrative, history, and heritage? What sets it apart from every other peanut butter out there? What is your brand about? What does it stand for, represent, and mean?

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