Topic: Branding

Deciding Between Two Logos

Posted by trio59-computing on 125 Points
We have a small team and are trying to decide between two logo designs that are similar but different.
Would it be possible to upload the designs here or links to the designs so that we could get professional feedback as to which would be better from a marketing point of view?
To continue reading this question and the solution, sign up ... it's free!


  • Posted by Jay Hamilton-Roth on Member
    Yes, you can post links to the logos.
    But without reviewing the marketing brief that directed the logo designers, we'd have no way of evaluating what is "better". Ideally, why not survey your target audience?
  • Posted by mgoodman on Moderator
    Jay is exactly right: You can post links to the 2 logo treatments, but the most important thing is the Creative Brief from which the graphic designers were working.

    Creative Brief ==>
  • Posted by trio59-computing on Author
    Thanks Jay and mgoodman.
    I full well understand the reason for you asking for a marketing brief.
    We are in a very unique situation and can't give details about who the audience will be or what the logo is for etc.

    I have posted the two logos we are considering (links below).
    First of all, you will see that the differences between the two are not major.
    Secondly, we gave very careful consideration for the appropriateness of the overall design to what its intended audience will be.

    I have removed our name, but it will be placed at the bottom in a straight line, below the green.

    All I am asking is for you as professionals, to judge which of the two is:
    - more appealing visually
    - mates the top and bottom part, more effectively

    Your choice would be strictly from an aesthetic point of view.

    If you could add any other comments to explain why you chose one over the other that would be really great!

    Here are the links:
  • Posted by mgoodman on Accepted
    My reaction: The difference between them is insignificant. They are equally preferred. Throw a dart.
  • Posted by Gary Bloomer on Member
    Given the scant amount of support detail available, the best option is to flip a coin. Best of three. From a graphic standpoint, there is nothing to set either of these apart. The minor differences don't give either mark any greater value, graphically. I suggest you scrap both and hire and brief a graphic designer.
  • Posted by Jay Hamilton-Roth on Accepted
    I agree with Michael and Gary. No significant difference in the messaging. The minor difference is aesthetic.
  • Posted by timo kruskopf on Member
    KISS might be the best advice. Don't move forward before you've removed all that is not needed. How would this look as a small icon in front of your URL?

Post a Comment