Question

Topic: Branding

Choosing Right Brand Name For Mens Attire Startup

Posted by sunil on 2/28/2021 at 1:09 AM ET 250 Points
Hi friends,

Espero lifestyle was incorporated with an objective to provide with variety of designs and comfort to your foot. The company has its team of technicians who work day in and out to study and provide best material socks.

With the increasing awareness towards importance of socks, we are confident that socks will be given equal importance just as while shopping clothes.

We are here to make people realise that socks is an important wear that needs to be given equal importance to make a complete outfit fashion statement.

We gradually come up with rest attire needs for men and require your help in choosing a Right Brand Name that resonates well with our objective.

Please advise.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/28/2021 at 7:45 AM Member
    Who specifically is your target audience?
    Where are they located?
    How are your socks better than your competition?
    How will you educate your audience about your offering?
    Does your company already have other product lines/brands? If so, what names have you chosen for them?
  • Posted by sunil on 2/28/2021 at 7:59 AM Author
    Thanks Jay. Here I respond to your questions in sequence:

    1. Target Audience - 15 yrs to 38yrs
    2. All over India and World
    3. We provide with subtle designs and also anto bacterial treatment facility.
    4. By providing them a good story line and connecting them emotionally.
    5. Currently only Socks. We have plans to come out with range of products for men gradually.
  • Posted by sunil on 3/1/2021 at 3:10 AM Author
    Hi Jay,

    Improved responses to your questions:

    1. Target Audience -
    - 15 yrs to 40yr
    - Casual and sport wearers
    2. All over India and in future - Global audience too
    3. We'll be providing a variety of minimal yet attractive designs which are currently not available or haven't been marketed well
    4. Through influencers, social media marketing, SEO, affiliate marketing.
    5. Not yet. We have plans for the future.
  • Posted by Mike Steffes on 3/2/2021 at 10:00 AM Accepted
    Leg Up
    Socks [future items names substitute here for Socks]
  • Posted by mgoodman on 3/2/2021 at 3:01 PM Accepted
    SmartWear [Socks]
    The Brains Behind a Total Look
  • Posted by Jay Hamilton-Roth on 3/2/2021 at 6:22 PM Accepted
    Best Foot Forward
    Grounded
    Bottoms Up
  • Posted by lankak on 3/3/2021 at 3:32 AM Accepted
    Marlins sock as magical on comfort health and look
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