Topic: Branding

Need A New Name For A Breakfast Fundraising Event.

Posted by dorothy on 250 Points
We provide peer support groups for children and teens who have experienced the death of someone important to them. Our major fundraiser each year is a breakfast. We've always called it "Community Breakfast" which is bland and somewhat misleading. (When I hear Community Breakfast I think it's a free meal for the community.)

Our services are free and open-ended so kids and families never pay and they attend groups as long as they want to.

I'd love to find a name that expresses hope, resilience, and healing. Our guests make donations and pledges at this event. It's a major part of our annual fundraising budget.

Appreciate any good ideas!!
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  • Posted by Jay Hamilton-Roth on Accepted
    What's the name of your organization?
    What region do you serve?
    Do you want your organization's name tied to the name of the event or is there a mascot/motto/brand that we could use to tie in with the event?
  • Posted by dorothy on Author
    Good Grief of NW Ohio, we're in Toledo, Ohio.

    The name could be tied in. Historically it's been GGNWO's Community Breakfast

    Butterflies are a common theme. I would upload our logo and other artwork - if I knew how!!
    our website is

    Thank you!
  • Posted by Jay Hamilton-Roth on Accepted
    Dorothy - I'm not sure what type of names you're looking for. If butterflies are common, it might be too trite a theme. If your support programs offer art therapy, then I suggest looking at images (and perhaps even featuring some of them) for your visuals. Here are some names to get you thinking:
    • GOOD Morning, GRIEF Supporters
    • Breakfast Benefit for Good Grief
    • Hello Breakfast. Goodbye Grief.
    • Bacon, Eggs, and a Side of Grief
  • Posted by jairaj_jatar on Accepted
    Hi Dorothy, you may want to convey the "benefit" of your non profit activity through this name. I suggest evaluating names like:
    - The Healing Touch
    - The Touch That Heals

    ... or to convey affirmative action you could consider more evocative names like:
    - RISE!

    Best wishes to you!
  • Posted by dorothy on Author
    Thank you, Jay and Jairai! I love this direction!
  • Posted by Mike Steffes on Accepted
    Good Grief Breakfast Benefit
    "Healthy Breakfasts Rebuild Bodies just as We Help Rebuild Lives"

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