Topic: Student Questions

Qs About Competitor Audit Analysis

Posted by marinis on 125 Points
How would I know their investment level, which kind of information is related to investment level?
Where can I find price level in Marketline Advantage?
Does price level refer to the price of goods of the company? Do you consider average price of the goods in the market relevant to the competitor audit?

How do I make a Competitive strength assessment?

You said analyze strategy from data, but isn’t it just an assumption? If they do not state that as strategy? Or do you recommend to used data from other source online?

Market Leader(Research and development),Market challenger: Marketing (dominating share of voice),Market follower (Me too products), Market nicher (Stay in their niche to avoid confrontation)
Which kind of information do I need to determine those?

When analysing competitot types such as laid back(Slow reaction, may believe they have loyal costumers,may feel safe, may lack funds to react), Selective(Only reacts to certain attacks, may respond to price cuts, but not to adverting expenditure), Tiger(Aggressive, reactsto all attacks), Stochastic (Unpredictable).
Reaction to which kind of attacks are they talking about? How do we know the speed and how they reacted? Which kind of information, and where do you recommend to find it?

When the number of deals is 2 and the value is 0 , what does it mean?

Thank you very much for your help in advance.

Thank you very much for your help.

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  • Posted by mgoodman on Accepted
    I've read this question a few times now and I still don't know what you're asking or how to respond. It seems as though you're following up on a previous response and assuming we are all familiar with it.

    Maybe you can start over, give us some background on what you're trying to do, and ask a straightforward question -- all in just a few sentences/paragraphs. We'll help you if we can, of course.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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