Question

Topic: Student Questions

Trade Show Actions

Posted by 864030952 on 10/26/2021 at 7:57 PM ET 250 Points
In order to promote our new products to the new and old customers and improve the popularity of products, we specially hold this exhibition. We prepare two potential actions for it:
?Use interactive games to drive the mood of the masses and improve their participation.
?Promote the knowledge of Bega’s new series products, which aims at the purpose is to promote the products.
What do you think of them? I am looking forward to your comments and suggestions.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/27/2021 at 8:55 AM Accepted
    How do you propose to measure the effectiveness of your actions?
    How will you attract your target audience to attend the exhibition?
    Why do you think games will matter to your audience?
    How will the new series products improve on the company's key offerings?
  • Posted by mgoodman on 10/27/2021 at 4:13 PM Accepted
    Who are the people who attend the trade show? Where? How do your products fit into their lives?

    It would be good if the activities were closely related to the key benefit of working with your company and/or buying your products. If you give us some idea of your business and the benefit it provides for your target audience we can probably help you more.
  • Posted by Shelley Ryan on 11/8/2021 at 10:49 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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