Question

Topic: Career/Training

Best Vsl Training?

Posted by alan on 125 Points
I've been copywriting and consulting since 2006 but video has never been my strong point.

Any reasonably current suggestions or recommendations for good, reasonably-priced VSL training or resources?

I'm not in urgent need; just aware it's a gap in my skill-set.

Thanks!
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RESPONSES

  • Posted by Gary Bloomer on Member
    With 15 years copywriting experience under your belt I'm not sure a VSL training course is necessary.

    If you can write long form ads, long form sales letters for print, and any kind of logical flow, "if this then that" kind of sales copy, and you've built a track record of creating copy that converts, why do you think you need extra training?

    This article covers the basics: https://biteable.com/blog/how-to-create-video-sales-letters-that-convert/

    This article gives more context:

    https://danieldoan.net/video-sales-letter/

    And this link offers additional insight:

    https://promo.com/blog/video-sales-letters

    Start with these, crank out a few drafts, refine and tweak as needed and then role out a few short videos to test and retest.

  • Posted by alan on Author
    I know my own weaknesses :) If a client says "Can you do us a video script?" I know my gut reaction is 'Yesss.... but let's not?"

    Which is not a place I want to be. Cheers for the links, will take a look!
  • Posted by alan on Author
    Mmmm, having looked at the links above, perhaps i'm not being clear enough...

    I know how to write copy, I know to get attention, end with a CTA and such. I'm talking more about the nuts and bolts, what format should the script even be in? A Word doc, with a column for visuals and a column for audio? 3 columns; audio, visual and text?

    Is there an accepted standard format? Other than "As long as needed to close the sale", what is the ideal length? Is there any solid research on things such as length, when to switch to emotional pitching..?

    Basically I'm looking for solid training or data, something I can take action with, not basic overviews such as "know your audience" etc.

    Thanks!
  • Posted by Jay Hamilton-Roth on Member
    Likely the most useful format would be a mockup (one idea - use Powerpoint for the look/feel). Still images with the voice over text and any other sound effects. The key is that you'll want to define the rough timing for each image/snippet (which will dictate how fast the voice over talent will need to talk, how much music/effect you'll need, etc.). If you're showing text on slides, then you'll need to understand the speed that your target audience can read (based on font size, etc.) to create the full VSL mockup. The mockup would be useful both for a producer and for your client. Be careful to also budget for the rights to use image/video and music/effects in any proposal.
  • Posted by Gary Bloomer on Member

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