Question

Topic: Taglines/Names

Business Name For Handcrafted Soap & Bath Company

Posted by kalumfletcher on 125 Points
Hi,

I recently started a handcrafted soap business and planning to add other bath products such as lip balm, body butters, sugar scrubs etc soon

The products are vegan, unscented, no chemical colourant added. I used coconut oil, shea butter, palm oil, hemp seed oil in my soap. I focus more toward on skin benefits such as french pink clay for dry skin, seamoss, french green clay for oily skin, charcoal, plain, orange peel powder for exfoliating, same for ground coffee, oatmeal for soothing/ babies, and few others.

I noticed there are so many synthetic fragrance and essential oils soap companies out there that can be somewhat tough to compete. But there are people who are allergic to fragrance/essential oils, or just simply don't want non-natural ingredients from fragrances/EO on their skins that could increase a higher chance of getting a rash or sensitivity to it. Those people have very limited options that usually soap companies only put a couple unscented bars and that it but people would like to see unscented french pink clay for their dry skin for example but it got fragrance or essential oil so they can't or won't use it.

I'm not sure I'm ever going into scents if the demand is great that I can't ignore (shrugs)

Anyway I'm kind of in a brain roadblock on trying to figure out a business name for my soap and bath products company. Any suggestions?
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    A few questions to help us better help you:
    * Is this a brick-and-mortar business or online (or both)?
    * What region are you targeting?
    * Are you committed to only unscented products (if so, a name like "Unscented" might be an obvious candidate)?
    * Before launching your business, have you researched your product ideas & formulations to confirm your hunches and test marketed some initial offerings?
  • Posted by kalumfletcher on Author
    * Is this a brick-and-mortar business or online (or both)?
    umm neither I would say initially ... I'm planning to do it at a farmer market at first to test them out. so kind of a brick & mortar ...more like sticks & tent outside lol

    * What region are you targeting?
    I'm in Ontario, Canada and possibly across Canada if I'm planning to do it online.

    * Are you committed to only unscented products (if so, a name like "Unscented" might be an obvious candidate)?
    I'm not 100% sure yet on committed to only unscented products if I noticed the market is asking for scented soap and demand is greater then probably. But I do know in close circle from people I know would like unscented soap over scented soaps because some irritated their skins, don't want chemicals from scents on their skins, want natural soap etc.

    There is actually a company called "the unscented company" in another province but they don't offer variety of unscented with different additive like charcoal, different french clays, etc.. just one straight up unscented bar of soap and that it.. basically one unscented product in each category like unscented laundry detergent, shampoo, lotion, sanitizer etc

    * Before launching your business, have you researched your product ideas & formulations to confirm your hunches and test marketed some initial offerings?
    That why I want to do the farmer market to test try them out. it only $25/ month for me to set it up at the farmer market.
  • Posted by mgoodman on Moderator
    I'd say an important first step would be to define your primary target audience and then spend some time talking with at least a dozen folks in that target audience. Spend at least 15-20 minutes with each person asking them what's important to them when buying soap? What causes them to shop for specialty soap (as opposed to soaps in the local supermarket)? What properties would the ideal soap have? What brand(s) of soap are they currently using? Why? What unique benefit would cause them to try another brand of specialty soap?

    Take detailed notes from each interview, including the specific words they use to explain their thinking. When you have completed 12-15 solid interviews step back and read through your notes. You will be amazed at how much direction those individuals will have contributed to your marketing plan -- including the brand name.
  • Posted by mdlugozima on Member
    If you go into the scents product line/business I suggest "Uncommon Scents" or "Heaven Scent." Sticking with your soap and bath products business I submit these:

    Mind Over Lather
    Free & Clear
    Bar None
  • Posted by Mike Steffes on Member
    Maybe something like...

    Naturals
    "Best variety of natural soap and bath products"
  • Posted by kalumfletcher on Author
    @mgoodman I will do a survey questionnaire... thanks for the suggestions

    @mdlugozima I don't get "uncommon scents"? lol ... funny you mention heaven scent, I thought of "Valhalla Soaps" basically another name for heaven in vikings era

    your other name suggestions sounds good.. will add them to the list

    @Mike Pretty sure companies got "naturals" in their name that would be hard to stand out
  • Posted on Member
    @ kalumfletcher. Perhaps you might like to consider extending your question to include a complementary tagline to work with the new name. Taglines can extend a corporate or trading name to embrace a wider audience or a more specific audience.
  • Posted on Member
    @ kalumfletcher. I would move away from names that focus on your products or compares your products to competitors' products. I would try to pick a name that appeals to your customers' sense of well-being, security and health safety. Something like

    The 'No Worries' Skin Products Company Pty Ltd
    ... It's your body, we just help to keep it in good shape

    You can play around with words using this template.
  • Posted by kalumfletcher on Author
    @chiron34 thats a nice name/tagline

    I was doing a little research and communicated with a few soap makers... We can't make claims like charcoal can pull out extra oils, draw impurities from the skins etc... it a medical/drug claim category which they can sue me if the soap doesn't do that

    Also soap makers mentioned that majority of the people tend to go toward scents and/or colours. Usually the first thing they do is go grab a sap and sniff the scent that make or break the purchase. I may have to follow @mdlugozima advice for scents type business and think of a name

    I can add a few unscented but majority gonna be scents
  • Posted by Jay Hamilton-Roth on Member
    Even within the scented business, there's a wide range of sources for the scents - everything from synthetic/chemical to natural. So, be very clear which direction you want to go.

    If you're seeing lots of people searching for unscented products and there aren't any (and that's the niche you want to focus on), by all means focus on unscented. Your products won't be for everyone (even scented aren't for everyone). You may wish to re-read Michael's (mgoodman) advice before just guessing what direction to head in. Do more research by talking, before formulating/producing and waiting around at the Farmer's Market for people to come to you.
  • Posted by kalumfletcher on Author
    I will create a survey questionnaire ... I can send some to my sister who own a cosmetic spa like 30 mins away to ask her customers, also will try to randomly ask people locally

    will be back with the results
  • Posted by mgoodman on Moderator
    Just a caution: Be sure that the questionnaire and the way the questions are administered don't inadvertently bias the respondents. Your objective should be to get an unbiased view of how your target consumers think about specialty soaps.
  • Posted by kalumfletcher on Author
    I created a 30 questions survey...want to see it?
  • Posted by Jay Hamilton-Roth on Member
    If someone were to ask me if I'd be willing to answer a 30 question survey for someone I don't know with no obvious benefit to me – I'd likely say "no." Re-read Michael's advice (above): "...spend some time talking with at least a dozen folks in that target audience.." During your interview you're listening carefully to their thoughts, not simply reading a survey for short answers or ticked boxes. It's a very different experience with dramatically different results. Here's an idea: rent a spot at the farmers market (as you were planning to), but instead of selling your products create a listening station (for a couple of weeks). Have others' products on display and talk to them about what they like or don't. Gift your participants with something tangible for their time.
  • Posted by mgoodman on Moderator
    What is the objective of the survey? How will results be used? Thirty questions is way too long. Can you pare it down to just the most important 5 or 6?
  • Posted by kalumfletcher on Author
    lol true .. it does seem excessive with 30 questions

    can ask..
    1. why you like handcrafted soap over grocery store soaps?
    2. How does using soaps make you feel?
    3. What unique benefits would cause you to try another brand of soap?... vegan soap? un/scented? goat milk? better hydrating feel? biodegradable packaging?
    4. 2 part question... Do you like fragrance and/or essential oils? if yes, what kind of scents preference do you like? citrus, fresh, sweet, woody, herby, spicy, fruity?
    5. would you be interested in non-FO/EO soaps? like charcoal, facial clay bars, oatmeal, plain, ground coffee (exfoliate)?
  • Posted by mgoodman on Moderator
    Rephrasing ... Interviews should seem open-ended, like a friendly conversation, not an inquisition. Let interview subjects volunteer answers, don't lead them.

    1. What brands of soap do you currently buy? Why? (listen for handcrafted vs. grocery store soaps, liquid vs. bar soaps, price comments, when/why use each) How much do you usually pay when buying soap? Who in your family uses?
    2. How do you *feel* when using soap on hands/in shower, how feel after using soap?
    3. What unique benefits might motivate you to try another brand of soap?
    4. 2 part question... Have you ever tried fragrance and/or essential oils? if yes, what kind of scents do you prefer? Why?
    5. How likely would you be to try non-FO/EO (explain terms) soaps? like charcoal, facial clay bars, oatmeal, plain, ground coffee (exfoliate)? Why?
  • Posted by kalumfletcher on Author
    thanks mgoodman (thumb up)

    good to know ... let the info gathering begin! :)
  • Posted by mgoodman on Moderator
    Afterthought:

    Somehow you probably ought to consider at least 4 different soap segments:

    1. Soap for myself -- hands
    2. Soap for myself -- bath/shower
    3. Soap for other family members -- hands
    4. Soap for other family members -- bath/shower

    I'm sure you can understand that the issues will be different for each segment. There is no use spending time asking a female "fragrance" prospect about the bargain bar soap for her active 5-year-old (and vice versa).

    Also be sensitive to the perceived need for antibacterial properties.
  • Posted by kalumfletcher on Author
    are you referring to like some people may just use non-fragrance/essential oils soaps for bath/shower and scented soap for hands?
  • Posted by kalumfletcher on Author
    the survey is based on 25 people

    surprisingly..
    nobody picked FO only lol
    29% picked EO
    54% picked both
    16% picked none

    I understand majority picked both .. pretty much half of the people ... but is it possible that the people who picked both would be ok if I offered EO soaps only then I can add on to EO% to be over 75% picked EO basically
  • Posted by mgoodman on Moderator
    Quantifying results from such a small sample is risky. With just a few dozen respondents your "survey" is more for guidance than for estimating market size or potential.

    You might try some cross-tabs so you can see if the preferences are different by age or other demographic. The more you can narrow your target audience definition the better able you will be to appeal to that target audience with the name, tagline and overall marketing strategy.
  • Posted by kalumfletcher on Author
    majority was female 70%, mid life age range 40-45, give or take 5 years or so

    most of them said they like to feel clean and feel good after using soaps, some said like to be sustainable/environmmental friendly, unique scents
  • Posted by mgoodman on Moderator
    So if most of the respondents want to "feel clean and feel good after using soaps" and you are determined to deliver scented soap, it would seem that you need to find out which scents best communicate a FEELING of clean.

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